In summary, the key points I learnt from this week's readings was that effective “internal communication” or communication with employees (ideally two-way meaningful interaction) is a critical contributor to employee satisfaction and in turn is a major factor in the overall success of an organisation. I understood that communication with employees is aimed at creating meaning and influencing how members of an organisation behave in regards to a business’s target objectives. In other words successful internal communication can lead to the achievement of a company’s goals or vision (Tymson, Lazar & Lazar, 2006 pp. 314).
As an employee of a large organisation I entirely agreed with the author’s research that states “employees want communication on a variety of topics” (Tymson et al. 2006 pp. 320). I enjoy when my manager communicates and listens to me about job roles, training, feedback, recognition and involvement, all of which add to my overall job satisfaction.
My learning builds upon previous learning about public relations in that I found it extremely interesting that the “best practice” communication approach towards an organisation is non-existent. I learnt that communication approaches that may work for one business may not work for another. However there are still general guidelines that seem to apply to all organisations. The medium of communication within a business is crucial to the work you are in e.g. sending emails to employees may be very effective for IT workers but may not be as effective for those in the fast food industry (Tymson et al. 2006 pp. 326).
The main points I took away from the James (2006) reading was that there are so many diverse jobs available within the PR sector. It was really helpful to read the interviews with PR professionals filled with helpful hints on how to achieve a job within the PR profession. It was reiterated on many occasions just how important a mistake-free resume is and how crucial it is to have researched a business before diving straight into an interview.
It really gives hope to people like me, who are currently studying communications, to see that marketing communications manager Heidi Alexander Pollard and marketing manager Angela Scrymgmour both graduated from Newcastle University with a Bachelor of Communications and are now both very successful professionals.
4 comments:
Jo, your comments were all very interesting and correlated with my own understanding from the readings. You stated that you too enjoy receiving communication from your manager, and I was just curious as to whether in your large organisation your manager conducts communication with you and your fellow employees to a degree that is helpful and efficient? Some research uncovered in the reading showed that some senior managers are not fulfilling communication requirements with employees as best they should be as their internal communications are shown to be among the most important in functioning an organisation to its full potential.
I agree totally that it was good to see graduates of this Uni in the case studies. There really is such a diverse range of jobs within the PR profession that I had no idea about. This reading really helped clarify what it is that I may want to do when completing this degree.
I also agree with your point about "best practice". There are certain guidelines but no hard and fast way for every single organization.
i really liked the way you brought your own working experiences into your explanation of the theory and i completely agree with the point you made about employees wanting feedback and information on a variety of issues.
I also thought your point about best practice being non-existant was very interesting and not something i had thought of before.
yes i found the information extremely helpful, i think the entire FAQs book will come in handy when we all begin our search for a Public relations job or experience.
i work for a small business that consists of myself and two other people so I have continous interaction with my senior manager. I find this communication completely helpful and I definately agree that it allows me to work more effectively and create a greater outcome for the organisation. I think communicating with a senior manager allows you to be more aware of what is going on and provides the organisation with a friendly and productive environment.
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